The Original America First: The Forgotten Fascism Behind MAGA
Long before Donald Trump’s red hats and rallies, there was another “America First” movement that haunted the nation’s conscience. Born in the 1930s, it was a slogan that carried the seductive ring of patriotism but hid something much darker underneath — a strain of isolationism, xenophobia, and outright fascist sympathy that took hold of American life on the eve of World War II.
The original America First Committee, founded in 1940, wasn’t a fringe group. It boasted more than 800,000 members and claimed to defend U.S. sovereignty against foreign entanglements. Its most famous spokesman was Charles Lindbergh — the heroic aviator who had once embodied American ingenuity. But in speech after speech, Lindbergh turned that celebrity into a pulpit for anti-Semitic paranoia. He warned that “the British, the Roosevelt administration, and the Jews” were conspiring to push America into war. Behind the veneer of patriotic neutrality lay the old poison of racial hierarchy and a belief that America’s destiny was to remain a fortress of Anglo-Saxon purity.
That belief wasn’t confined to isolationist politicians. Across the nation, religious demagogues and media figures gave fascism a distinctly American accent. Father Charles Coughlin, a Catholic radio priest with millions of listeners, praised Hitler and Mussolini for standing against “godless communism.” His newspaper, Social Justice, reprinted Nazi propaganda and the notorious Protocols of the Elders of Zion. Meanwhile, the German American Bund — a domestic Nazi organization — filled Madison Square Garden in 1939 with twenty thousand people saluting before a massive portrait of George Washington flanked by swastikas. Their speeches about “taking back America” could have been mistaken for the opening act of a MAGA rally eighty years later.
When fascism fell out of fashion after World War II, its followers didn’t vanish. They rebranded. Their ideas lived on through the Red Scare, McCarthyism, and later the John Birch Society — movements obsessed with an “enemy within” eroding the moral and racial fabric of America. The Cold War turned their xenophobia into virtue. The civil rights movement turned their resistance into “law and order.” And by the time Ronald Reagan declared that “government is the problem,” the old America First paranoia had become mainstream conservatism — now armed with television cameras and evangelical megachurches.
When Trump revived “America First” in 2016, it wasn’t just a marketing choice. It was a resurrection. The same emotional cocktail of grievance, nationalism, and fear that powered Lindbergh’s crowds was poured into new bottles: immigrants replaced Jews as scapegoats, the “deep state” replaced international conspiracies, and the language of moral decay was reborn through talk radio and cable news. MAGA wasn’t new — it was a historical recurrence, a revival of an ideology that had once sympathized with fascism and cloaked it in red, white, and blue.
What’s most frightening is not that America flirted with fascism once, but that it keeps forgetting it ever did. The slogans remain the same; the enemies just change. The ghosts of the 1930s never left — they simply put on new hats.